Biggest Festive Shopping Study 2024: Aroscop Collates over 70,000 Urban and Rural Consumer Responses to Uncover Actionable Insights
Oct 23, 2024
Bengaluru (Karnataka) [India], October 23: Aroscop, a leader in consumer insights and data-driven digital marketing solutions, has just concluded the largest Indian Festive Shopping Study of the year. Conducted in September 2024, the study gathered over 70,000 responses across the country to deliver comprehensive insights into the festive season's shopping behaviors and trends. Surveys were administered in eight regional languages ((Hindi, Kannada, Bengali, Gujarati, Marathi, Tamil, Malayalam, and Telugu) to ensure the most authentic and nuanced understanding of consumer intent across diverse demographics.
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