India Sees a Massive 1162% Surge in RCS Interactions and 113% Growth on WhatsApp This Black Friday, Reveals Infobip's Latest Data
Dec 17, 2024
New Delhi [India], December 17: Global communications platform Infobip has reported record-breaking communications interactions during Black Friday, Cyber Monday and Cyber Week. India has emerged as a key growth market for Rich Communication Services (RCS) and WhatsApp interactions, underscoring the rising importance of conversational experiences. Globally, the platform recorded 3.4bn interactions on Black Friday - a 26% increase - with Cyber Week (Friday, 29 Nov to Monday, 2 December) witnessing a remarkable 41% surge, compared to last year.
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